At Netchemia, we’re in the business of affecting positive change in education. As the leading provider of cloud-based talent management software specifically developed for K-12 school districts and institutions (public, charter, and private) nationwide, we serve more than 1,300 education customers. We believe that by providing them with intuitive software to recruit, hire, develop, and retain the best teachers and school leaders, we can help dramatically affect student achievement. We stand out in an increasingly competitive market because of our commitment to their success (95% customer retention rate!).

We are currently seeking an outstanding VP of Marketing with the experience, creativity, and drive to help transform the way education works. We are looking for a highly effective, strategic leader who inspires others and is not afraid to roll up his or her sleeves to contribute directly and immediately.

This individual will be part of our executive team, and will lead strategy and execution of all aspects of our marketing program. The VP of Marketing designs and executes innovate marketing programs that increase customer demand and sales. This individual will work closely with our marketing team and Director of Marketing and reports to our Chief Executive Officer.

KEY RESPONSIBILITIES

Create and drive marketing strategic planning and executive communication.

• Take full accountability for the success of the marketing and business development organization.
• Work with executive team to create marketing strategy, go-to-market plans, and goals.
• Effectively present strategy, plans, and results to team and board.
• Promote an environment of metrics-driven decision making.
• Maintain effective working relationships internally with sales, customer success, and product development leaders.

 Build the Netchemia brand and establish thought leadership position in the industry.

• Accurately and effectively communicate Netchemia’s vision in the marketplace.
• Implement communication reflective of Netchemia’s branding guidelines.
• Build an engaged community of advocates.
  • Develop and manage influencer programs to evangelize product and brand.
  • Develop customer loyalty program.
  • Manage Facebook, LinkedIn, and other communities.
  • Plan and manage company presence at industry events, conferences, etc.
  • Develop a content strategy for marketing and sales programs (SEO, Blog, Email, ebooks, whitepapers, etc.).

 Develop and manage Business Development strategy and team.

• Create and execute an effective business development strategy to meet our short and long term goals.
• Identify, negotiate, and support business partnerships.
• Identify, manage, and leverage education partners.
• Develop, manage and leverage state level relationships.
• Establish solution ecosystem including software, content and consulting partners.

 Responsible for lead generation/customer acquisition programs.

• Manage digital marketing and e-mail campaign strategy
• Identify and test new lead generation channels.
• Leverage campaign tracking and analytics across all channels.
• Website management and optimization.
• Manage, optimize, and report customer acquisition costs.

 Develop and manage sales enablement programs and materials.

• Provide tools to improve the effectiveness of our sales team.
• Lead scoring and qualification to help sales prioritize leads.
• Develop content and nurture programs to warm leads for the sales team.

Lead research and reporting to empower the organization with actionable customer and market insights.

• Perform market research and competitive analysis to best position Netchemia in the marketplace.
• Drive market segmentation.

 Team Development

• Build, lead and develop an amazing marketing team.

IDEAL EXPERIENCE

• Marketing B2B SaaS products.
• 10+ years marketing experience.
• 5+ years of experience in senior/strategic level marketing management positions.
• Building and executing marketing programs targeted to education or small business customers.
• Creating data driven programs to drive strategy and decision-making.
• Building and nurturing high performing teams.
• Leveraging digital media to drive customer acquisition.
• Creating and managing thought leadership and brand building programs.
• Leveraging content, collateral and insights to support sales teams.
• Working in fast pace start-up (or start-up like) environments.
• Selecting, managing and leveraging marketing and sales tools (e.g., Salesforce.com, Marketo, InsightSquared etc.).

DESIRED ATTRIBUTES

• Be open to learning new technology, marketing channels, and ideas.
• Be able to grasp and translate technical capabilities into clear, compelling benefits.
• Eager to take on the challenge to build a world class brand.
• Strong planning and execution skills.
• Data driven and analytical.
• Strong interpersonal skills and excellent written and oral communication skills.
• Familiarity with K-12 educational technology and HRMS enterprise software.
• Passionate about education.
• Bachelor’s degree required; MBA preferred.

MEASURING SUCCESS IN THIS ROLE

1. Significant and consistent increase in qualified sales leads.

2. Reduced customer acquisition costs.

3. Measurable increase in customer loyalty.

4. Netchemia identified by the market as the leader in Talent Management for K-12.

NETCHEMIA IS AN AWESOME PLACE TO WORK

There aren’t many places where you can make positive change in education while working at the cutting edge of technology. We’re established and growing fast, but we maintain the open collaboration and communication of a startup. And we have fun.

Some of the perks:

• Comfortable, Collaborative Work Environment (an open, cubicle-free setting in which jeans are welcome).
• Regular team lunches, Happy Hours, and social events.
• Happy and Healthy initiatives, including company-sponsored athletic events and teams.
• Free, delicious Monday morning breakfasts.
• All-you-care-to-drink coffee, cocoa, tea.
• Super cheap assortment of Red Bull and soda pops.
• No Limit Paid Time Off.
• Foosball, plus random objects around the office: soccer balls, marshmallow guns, etc.
• Indoor soccer and basketball teams.
• Celebrations of all kinds, all the time (birthdays, holidays, achievements, etc).

SECURING THIS JOB

Please submit a brief cover letter and resume with salary requirements. In your cover letter, we are looking for the things that drive and excite you and the mark that you want to leave on the world. We think this is more important than your resume, and we will read your letter first. Please apply at www.netchemia.com/careers.

If you are passionate about using your marketing expertise to help build a software leader in the education industry, this is the opportunity of your dreams.